Search and Indexing
- Google Search Console: submit sitemap.xml, inspect pages and watch indexing status.
- Bing Webmaster Tools: verify BingSiteAuth.xml, submit sitemap.xml and inspect Bing crawl coverage.
Schema and Rich Results
- Google Rich Results Test: validate JSON-LD for Organization, WebSite, FAQPage, ItemList and page-specific schema.
- Schema Markup Validator: inspect broader schema.org graph quality beyond Google rich-result eligibility.
Performance and Accessibility
- PageSpeed Insights: check mobile performance, Core Web Vitals signals and render-blocking resources.
- WCAG 2.2: review contrast, focus visibility, target size and color-only communication risks.
Local Regression Checks
Before publishing changes, run python3 scripts/test_verify_seo.py and python3 scripts/verify-seo.py. These checks keep analytics snippets, metadata, sitemap, internal links, schema and worktree hygiene from drifting.